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Digital communication in business has revolutionized how businesses reach and communicate with their customers and partners. This revolution has further been boosted by advancements in communication technology, which have eased the stress on how businesses share information with employees, customers, and partners. Let's explore the importance of digital communication in further detail.
In business, digital communication is the exchange of information between businesses and their customers, prospects, or partners through electronic means. It can also be defined as online communication between businesses and customers.
Digital communication is defined as the exchange of information through electronic means. Information is transmitted digitally using different media.
Digital communication provides businesses with an opportunity to instantly reach their target customers, prospects, employees, or partners. Examples of digital communication in business include digital advertising, digital documents, business websites and pages, electronic media, virtual calls and conferences, etc.
Digital Communication, pixabay.com
Due to rapid technological advancements, various digital tools are now used by businesses for communication, including:
Also referred to as email, electronic mail provides an online platform for businesses to instantly send information out. Email is also regarded as the most used form of digital communication since its introduction.
Since the evolution of mobile phones from analog to digital, mobile phones have become an important digital tool for businesses. They allow verbal (through voice calls) and visual (through video calls) communication to be conducted anytime, and also support instant written or multimedia messaging.
Since the introduction of smart televisions, televisions are now viewed more as a digital tool than a media tool. Smart television allows access to the internet, creating an opportunity for people to interact with their favourite businesses.
Currently regarded as the digital tool with the widest coverage, social media allows people and businesses to share, receive, and discuss various information over the internet. This is made possible through social media technologies, via smartphone or web-based applications that promote digital communication.
Some examples of social media channels are Facebook, Instagram, online forums, blogs, podcasts, etc.
These are online pages containing information in the form of images, text, or video. The pages are used by businesses to share information about their services and products, and as a platform to sell their products or services.
This type of digital communication includes online savings services, online documentation, online document editing and creating services, and online data storage. Cloud services are usually run from remote locations but can be accessed globally. Some examples of cloud services include Google services and iCloud.
The advantages of digital communication include the following:
Digital communication uses data encryption, which protects businesses' data.
Digital communication has a wide range of coverage and can be done over long distances.
Digital communication tools such as video conferencing can save businesses unnecessary expenditure, time, and effort.
Digital communication is cheaper and faster.
Digital communication doesn’t require bulky accessories.
Information can be shared as text, video, or image content, thereby providing businesses with different options for communication.
Digital communication systems are flexible.
Certain employees may be resistant to adopting digital communication.
It may be expensive and tough to fix when errors develop.
It is a sophisticated technology, so inexperienced users may find it hard to use.
There is the issue of possible miscommunication or misunderstanding of information.
Many businesses now use different digital communication tools in their business processes as they are necessary for business growth and contribute the following:
Digital communication tools such as social media, electronic mail, and websites have helped businesses improve their customer services. Businesses are now able to offer customer service using flexible means, enabling customers to reach out at more convenient times due to the availability of digital communication tools.
Keeping customers, stakeholders, and employees up-to-date on accurate information about necessary business processes is important for business growth. Digital communication tools provide businesses with the ease of sharing accurate information with customers, partners, and/or employees quickly.
With digital communication tools such as online video conferencing and remote work platforms, business heads are able to work and regularly communicate with teams remotely. This improves productivity by helping them deal with multiple issues simultaneously.
Businesses can reach and build their customer base through digital communication tools like digital marketing and audience targeting. They can also reach different talents around a specified geographical area when they are looking to recruit for business growth.
Digital communication helps keep employees engaged through easy communication and collaboration with peers. This improves employees' productivity by pushing them towards improvement and innovation, in turn promoting business growth and productivity.
With business processes now being dispersed throughout different geographical regions, digital communication tools help keep business teams together. Teams are able to communicate with each other at low cost and low stress from various locations, breaking location barriers and therefore promoting problem-solving and idea-sharing in real-time, thereby driving the success of the business.
Communication is an essential part of life and business growth. Digital communication provides platforms for better and direct communication between businesses and their customers, employees, and partners. Due to the many advantages digital communication provides to businesses, many businesses now employ digital communication to keep their audience and workers engaged, thus improving business growth and productivity.
Sources:
Erasmus-Plus, https://cure.erasmus-plus.org.il/pluginfile.php/2578/mod_resource/content/2/Digital%20Communication.%20Introduction.pdf
ECSTUFF4U, https://www.ecstuff4u.com/2018/10/advantages-and-disadvantages-of-digital.html?m=1
Polytechnic Hub, https://www.polytechnichub.com/advantages-disadvantages-digital-communication/
Beezy, https://www.beezy.net/blog-2020/benefits-of-digital-communication-in-the-workplace
Northeastern University, https://www.northeastern.edu/bachelors-completion/news/what-is-digital-communication/
Advantages of digital communication in business include wide range and flexible communication, business data protection, cheaper and faster communication with a business audience, staff and partners.
Digital communication tools for business include social media, electronic mail, online forum, smart tv, cloud services, webpages.
In business, digital communication is the exchange of information between businesses and their customers, prospects or partners through electronic means.
Examples of digital communication in business are seen in digital advertising, digital documents, business websites and pages, electronic media, digital calls and conferences, etc.
The importance of digital communication in business is seen in businesses' improved productivity due to digital communication, employee retention, improved customer services and information delivery speed.
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