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Simple acts such as wearing a uniform to school or choosing one of your parents’ careers as your own career path can be interpreted as conformity by psychologists. The truth is that humans are likely to conform to others’ beliefs and ideas to make them our own. Conformity has great social implications and given how often humans engage in it. Psychological research…
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Jetzt kostenlos anmeldenSimple acts such as wearing a uniform to school or choosing one of your parents’ careers as your own career path can be interpreted as conformity by psychologists. The truth is that humans are likely to conform to others’ beliefs and ideas to make them our own. Conformity has great social implications and given how often humans engage in it. Psychological research has aimed to explain conformity for the last decades. One of the most famous psychological experiments on the topic was the Stanford prison study conducted by Zimbardo in 1971.
Historically there have been many instances of people perpetrating human rights abuses when they are in a position of authority such as soldiers, guards, police officers or teachers. This is why finding out why authority figures become abusive is an important topic of research in social psychology.
One of the most famous and controversial experiments regarding social conformity was Phillip Zimbardo’s (1971) Stanford Prison Experiment, which investigated the power of social norms and roles and the influence of authority figures. During the 1970s in the USA, there was a lot of public debate about the rapidly growing prison population and police brutality. This prompted Zimbardo to investigate the extent to which a person’s behaviour would change depending on the role they take on.
Zimbardo showed that the temporary situations that surround an individual could influence anyone to act negatively (situational influence) more so than their personality (dispositional influence). By creating a realistic environment and power dynamic between the two groups, Zimbardo created pressure to conform to specific group roles.
The Standford prison experiments divided participants into two groups: 'prisoners' and 'guards'. This reflects the independent variable of the study. Participants were randomly assigned to the two groups, and there was no control group. Zimbardo’s team gave the different groups clothing and accessories that matched their role. The ‘guards’ received uniforms, sunglasses and batons and the ‘prisoners’ wore a robe with a number and shackles. The ‘prisoners’ were confined day and night, whereas the ‘guards’ could go home.
The study’s dependent variable was the effect that the role assignation had on individuals’ behaviour. The study has been criticised for not having a clearly defined dependent variable since Zimbardo wanted to see what would happen. This lack of dependent variables sets the study as an observational study with no experimental design.
Twenty-four subjects were recruited through a local newspaper advertisement, where participants would be given a reward of $15 per day to participate in a study about ‘prison life’. They were mostly white, middle-class male university students. None of them had been in prison before. Participants were tested for any pre-existing psychological or medical conditions. After Zimbardo tested and briefed the candidates, he sent them home.
Fig. 1. Original newspaper advertisement through which participants were recruited.
During the summer break at Stanford University, Zimbardo built a mock prison in the hallways of the psychology department. After having randomly assigned the role of either prisoner or guard to the subjects, he had the ‘prisoners’ arrested by the actual local Palo Alto police without warning. They were blindfolded and brought to a real police station to have their fingerprints and picture taken, then ‘charged’ with assault and brought to the mock prison.
Here the guards made the ‘prisoners’ get undressed and put on shackles and robes, then confined them in the mock ‘cells’ that had no amenities except for a mattress. They stayed in the prison day and night, whereas ‘guards’ worked in shifts and could return home when they were not on duty. The guards were told not to harm the ‘prisoners’ or withhold food or drink from them. However, throughout the study, violence started to escalate:
Day 1: Uneventful.
Day 2: The prisoners barricaded themselves in a room with their mattresses. A cycle of retaliation between the two groups began. One ‘prisoner’ has a nervous breakdown.
Days 3-5: The ‘guards’ found increasingly extreme methods to establish control over the ‘prisoners’ by:
Day 6: The study was cut short by Zimbardo.
This experiment is considered to be an example of conformity to social roles because there was a difference between the participants’ behaviour while they were in the ‘prison’ context and outside of it. During the study, the more extreme ‘guards’ encouraged the peaceful ones to use more force. They admitted to acting in ways that they afterwards said were different from their normal behaviour outside of the study. Subsequently, the ‘prisoners’ became more depressed and submissive over time, to the point where they reported thinking they deserved to be in prison, even though they had done nothing wrong.
Zimbardo’s experiment is an example of normative social influence and situational influence. All of the participants started as part of the same group but, when randomly assigned new social roles, started to identify and behave without explicit prompting.
Zimbardo suggests that there was a degree of cognitive dissonance, meaning participants behaved in ways they didn’t want to behave and started to identify with their roles.
Nobody died during the experiment, as Zimbardo cut it short when the behaviour of the guards started to get out of hand. All participants were debriefed by Zimbardo’s team, giving them the opportunity to discuss the events of the study. Surprisingly, Zimbardo never faced legal charges despite endangering the participants under his care.
Although Zimbardo’s study was so influential that it determined policy in the USA prison system, Zimbardo’s study and his interpretation of the results have been extensively criticised.
Researchers Banuazizi and Mohavedi (1975) claimed that the participants in the study were only playing up to stereotypes and not to actual societal roles, hence, limiting the validity of the study. Another researcher, Peter Gray (2013), commented that the guards were encouraged to act in a psychologically oppressive manner, suggesting that in some way, Zimbardo may have produced the results through the instructions he gave the ‘guards’.
This is called a demand characteristic, as participants may have subconsciously acted in the way that is expected of them.
Erich Fromm (1973) criticised Zimbardo’s experiment for exaggerating the results of the study; specifically, two-thirds of the guards did not act abusively, as opposed to the one-third who did. Additionally, Haslam and Reicher (2002) aimed to replicate the experiment in the BBC prison study. In this study, the ‘guards’ and ‘prisoners’ did not automatically conform to their roles and this led to a collapse of the prison system in the study.
The possibility of Zimbardo’s recruitment process having produced a biased sample was investigated by Carnahan (2007) in a replication study where he repeated the original recruitment process but also recruited a control group by putting out an ad for a ‘psychological study. In the subsequent personality tests of the candidates, it was found that those candidates who had responded to the ‘prison life’ had scored higher in tests of aggression and social dominance and lower in empathy than the control group.
Despite the limitations that the study presents, the observed behaviour is of significance in societies. The study provided evidence that people adapt to certain situations they find themselves in. This effect is bigger when individuals adapt to highly stereotypical roles. Further, the study showed that individuals would continue with their roles to the point that they would exert physical punishments on others.
These types of behaviours have been detected across history. During the holocaust, over 6 million Jews were murdered by the german absolutist regiment during World War II. Although these days many people will argue that they would have helped the Jews, the reality was that many individuals conformed with the regiment and engage in very destructive behaviours.
This is evidence of the relevance and significance that the Standford prison experiment.
The Stanford Prison Experiment shaped ethical standards for psychological experiments because it was such a cautionary example of what not to do. Although the participants reported distress and mental trauma throughout the study, Zimbardo did not listen to them. His objectivity was compromised because he had taken on the role of the prison warden. Based on this, future research started to be controlled and tracked by ethical committees. These committees ensure that ethical standards are met.
Today, the experiment would not have been possible because of two reasons:
These points reflect the ethical standards that studies need to comply with today to be accepted by ethics commissions.
One of the most famous and controversial experiments regarding social conformity was Phillip Zimbardo’s (1971) Stanford prison experiment, which investigated the power of social norms and roles and the influence of authority figures.
In 1971.
Zimbardo showed that the temporary situations that surround an individual can influence anyone to act negatively (situational influence), more so than their personality (dispositional influence). By creating a realistic environment and power dynamic between two groups, Zimbardo created pressure to conform to specific group roles.
The Stanford Prison Experiment shaped ethical standards for psychological experiments because it was such a cautionary example of what not to do. Although the participants reported distress and mental trauma through the study, Zimbardo did not listen to them. His objectivity was compromised because he had taken on the role of the prison warden. This created conflict with his responsibility as the lead researcher to safeguard the physical and mental health of his subjects. When a participant asked to leave the study, Zimbardo denied his request and kept him confined against his will. Since the Stanford Prison Experiment, ethics commissions have been established in the UK and USA to pre-approve all psychological research.
The Stanford prison study was an observational experiment with no experimental design, due to the lack of a dependent variable.
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