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Operations And Supply Chain Management
Found in: Page 198
Operations And Supply Chain Management

Operations And Supply Chain Management

Book edition 14th
Author(s) F. Robert Jacobs
Pages 800 pages
ISBN 9780078024023

Short Answer

A term used to refer to the physical surroundings in which a service takes place and how these surroundings affect customers and employees.

The extensive services capes incorporate a variety of places, components, as well as interactions among employees as well as clients.

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Step by Step Solution

Servicescape

Servicescape is concerned with the environments in which a service is used as well as provided, as well as the places where the firm, as well as the consumer, communicates with one another. It has a significant influence on the customer's evaluation, impression, as well as reaction.

A term used to refer to the physical surroundings in which a service takes place and how these surroundings affect customers and employees is Servicescape

Servicescape is a concept that focuses on describing consumer as well as client behaviour in the service environment. When a customer enters a location for a specific service and item, the environment either encourages as well as discourages him from doing a specific behavior. It is the initial component of service that the customer, as well as the client, perceives, as well as the image that develops sets the path for more offerings.

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