Relates to how the customer views the ability of the product to meet his/her objectives.
Fitness for use examines the needs as well as aspirations of consumers, including whether the items, as well as activities, are suitable for their intended purpose.
Fitness for use is described as "the efficacy of a design, production technique, as well as assistance procedure used in producing a good, instrument, as well as services to meet a client's described function within expected as well as determined operational scenarios."
Juran described quality as fitness for use. One of the most important requirements for these items is that they suit the demands of the people who will utilize products. This idea of suitability for purpose is universal. It applies with no exception to every product as well as the service provider.
Compare McDonald’s old and current processes for making hamburgers. How valid is McDonald’s claim that the new process will produce fresher hamburgers for the customer? Comparing McDonald’s current process to the processes used by Burger King and Wendy’s, which process would appear to produce the freshest hamburgers?
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