Question Distinguish between a channel and a phase.
The most important task of all organizations is managing their distribution channel. Channels are typically direct or unplanned and have five phases: evaluation, purchase, supply, awareness, and after-sales.
The channel helps develop a program for marketing and servicing customers within a detailed channel. The phase includes activation supervision, resource capacity modification, performance reporting, and planning for successful management.
Compare McDonald’s old and current processes for making hamburgers. How valid is McDonald’s claim that the new process will produce fresher hamburgers for the customer? Comparing McDonald’s current process to the processes used by Burger King and Wendy’s, which process would appear to produce the freshest hamburgers?
A psychological therapist treats patients according to their individual needs. Patients are all treated in the same office on a scheduled basis. Each patient’s treatment is developed and customized for the individual according to the therapist’s professional training. Which of the contrasting service designs in the chapter would best describe the therapist’s service operation?
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