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Operations And Supply Chain Management
Found in: Page 253
Operations And Supply Chain Management

Operations And Supply Chain Management

Book edition 14th
Author(s) F. Robert Jacobs
Pages 800 pages
ISBN 9780078024023

Short Answer

Question Distinguish between a channel and a phase.


The most important task of all organizations is managing their distribution channel. Channels are typically direct or unplanned and have five phases: evaluation, purchase, supply, awareness, and after-sales.

See the step by step solution

Step by Step Solution

Step1- Meaning of a channel and a phase

The channel helps develop a program for marketing and servicing customers within a detailed channel. The phase includes activation supervision, resource capacity modification, performance reporting, and planning for successful management.

Step2: Distinguish between a channel and a phase



  • Channel administration makes a difference in creating a program for offering and adjusting clients inside a particular channel
  • This extended administration stage marks the extension's starting and where the comprehensive constitution is created, and partners are distinguished.

  • The objective of channel administration is to set up coordinated communication with clients in each channel. If the company can accomplish this goal, the administration will have a distant better; a much better; a higher; a stronger; an improved">a more substantial thought showcasing channel best suits that specific client base.
  • A stage may be a substance that incorporates a specific physical state, either a strong, fluid, or gas, and a specific chemical composition. The liquid is more often than not a fluid, but solid and fluid suspensions are happening in a vaporous stage.
  • The procedures utilized in each channel might be diverse, but the general approach must continuously brand the trade reliably all through communication.
  • This stage is frequently carried out at the same time as execution since, typically where quality, scope crawl, and cost/time assignments are checked.

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