A screening criterion that permits a firm’s products to be considered as possible candidates for purchase.
The feature of a good or service that must be present for the client to evaluate the good or service is referred to as an order qualifier.
For most companies, the quality is included in the order qualifier. In a company that makes high-quality goods, if the expense of creating at such a good extent of reliability requires the firm’s products and services to exceed a specific price point, the final consequence could be a loss of sales, putting "quality" a purchase factor.
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